The Main Event

On arrival, the guests were greeted with an immersive augmented reality (AR) experience that showcased incredible sporting moments from renowned athletes such as LeBron James, Kylian Mbappé, and Sha'Carri Richardson. Once they entered the venue, it opened up to reveal two distinct rooms, each dedicated to exploring both the history and the future of Nike Air, along with an exclusive Culture Room that delved even deeper into the profound impact the brand has had on international culture and communities worldwide. In the centerpiece of the event, the main stage boasted a vast 40-meter LED screen that displayed our engaging CGI film, perfectly timed to coincide with the live event, featuring Nike-sponsored athletes from all corners of the globe.